#1 Commerce Platform for Car Buying

Roadster provides consumer-driven Commerce Solutions for today’s modern car dealership. With Roadster’s proprietary technology platform, dealerships can provide hassle-free car buying in-store, online or on the go. Roadster dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories– Roadster delivers near penny perfect deals in a beautifully designed interface that customers and employees will love. Acquired by CDKGlobal in 2021.

Key Leadership

Andy Moss

Cofounder & CEO

Rudi Thun


Michelle Denogean


Initial Investment

Series A

Costanoa Investment

Series A, Series B


Modern SaaS